Benefit #3 – Add Authority 50% of our brain is involved in visual processing ( source). You’ll notice that we emphasize a lot on speed in our hosting reviews – see A2 Hosting review for example or check out our other reviews to see which web host best meets your need for speed. The best way to accomplish this is with fast web hosting servers and optimized images. It is quite the balancing act to make sure that your site offers a visually rich experience while still loading lightning fast. You’ll notice in our web hosting reviews, we emphasize a lot on speed and do numerous speed tests when rating a web host. The best way to accomplish this is with fast servers and optimized images. The faster your site loads, the better your conversion rates will be. Research by Pew Internet estimates that the average site visitor expects a page to load in under three seconds. However, another thing to keep in mind is that while infographics add value, heavy images that take a long time to load may serve to drive visitors away. The technical challenge of serving info-rich infographics Readers can skim your infographic quickly, absorb the information needed and will stay a bit longer to check out what else you have to offer, or may bookmark your site for later use. A visual representation of an interesting fact is a faster way to present information than paragraphs of text. This is another reason why infographics work so well to grab the reader’s interest. Site visitors are in the habit of scrolling for information and news. Unless you grab the reader’s interest, she will glance over your page and move on to the next site. Nielson/Norman Group estimates that the average page visit lasts under a minute. Since people are so much more likely to share your infographic on Twitter than a simple post, your potential to reach new visitors via social media is enormous. Social Media: The infographic from Top Marketing Schools indicating that a traditional post gets about 75 tweets, while an infographic gets almost 600.Those who are searching specifically for images may come across your infographic as well. If you are the only site to have an infographic on why blueberries make you smarter, then you’ll get the traffic from anyone searching for an infographic on that topic. Web Searches: Internet users may be doing research on the topic your infographic is on.Benefit #1- New VisitorsĪdding infographics draws new site visitors in a couple of ways. With statistics like that, it's hard to deny that data visualizations in the form of infographics is a good content / marketing for websites and blogs. In an infographic about infographics, Unbounce states that the number of people searching for infographics has seen an 800% increase in the last two years. Marketing compnay, Bell Pottinger, saw a 55% increase in business budgets for digital items like infographics. Even complex data is easier to understand when combines with a pie chart, graph or photograph.Īccording to an infographic by Top Marketing Schools, an infographic has the potential to reach about 15 million people. People love quick, easily accessible information and infographics provide just that type of data visualization. If the Internet is one thing, it is visual.
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